SUPPORT OUR WORK: Use code PUCKGAMERSNEXUS for 10% off anything on the store, like our MICROSLOP T-Shirt https://store.gamersnexus.net/products/microslop-parody-t-shirt or our new Wireframe V2 mouse mat https://store.gamersnexus.net/products/gn-wireframe-v2-mouse-mat among other items, like our tabletop gaming dice, soldering and project mats, Modmats, and more. In this investigation into the destruction of PC ownership through excessive consumer pricing as AI companies go post-consumer. We flew around the world to to line-up interviews to learn about the collapse of the PC industry. Memory and storage prices are higher than ever, and companies with no control over the silicon components are left to flounder at a fraction of their typical sales volume. As a backdrop, the possibility of owning a personal computer is disintegrating in real-time as data centers fuel a shortage and try to offer more compelling cloud compute options than owning your own computer. Executives of AI companies have made clear now more than ever that this is the plan: NVIDIA CEO Jensen Huang waxes poetic about "personal AI instead of personal computers" and says personal computing is computing of the past; AMD embeds itself with the US Government and SuperPAC MAGA INC as it furthers efforts to reduce consumer protections. WE NEED YOUR SUPPORT TO MAKE THESE KINDS OF VIDEOS POSSIBLE. Please consider something on our store. You can also scroll to the bottom left and use the donate button. Retro IO coaster pack: https://store.gamersnexus.net/products/gn-drink-retro-io-coaster-pack-4-custom-3d-coasters-100x100mm Gold HALO GPU VRAM pint glass: https://store.gamersnexus.net/products/gpu-vram-halo-glass Tabletop gaming dice with e-waste inductors embedded within them (includes D4, D6, D8, D10, Dpercent, D12, D20): https://store.gamersnexus.net/products/inductor-full-tabletop-mtg-dnd-premium-dice-set-7-piece-dice-wooden-box-token-card Or the Snowflake the Cat version of these dice: https://store.gamersnexus.net/products/snowflake-full-tabletop-mtg-dnd-premium-dice-set-7-piece-dice-wooden-box-cat-card Or others, like our copper-plated stainless steel mule mugs, Modmats, solder mats, and T-shirts: https://store.gamersnexus.net Like our content? Please consider becoming our Patron to support us: http://www.patreon.com/gamersnexus TIMESTAMPS 00:00:00 - COLLAPSE of Personal Computing 00:01:31 - The Impact on Normal People 00:03:39 - The End of Ownership 00:06:20 - WE NEED YOUR HELP 00:07:44 - A BIG ADVENTURE 00:10:11 - PERSPECTIVE 00:11:13 - THE EXPERTS 00:12:41 - POST-CONSUMER 00:16:30 - THERMAL GRIZZLY: SALES DECLINE 00:23:24 - THERMAL GRIZZLY: What Caused This 00:25:37 - THERMAL GRIZZLY: NVIDIA HIDING GAMING REVENUE 00:27:14 - THERMAL GRIZZLY: What are your options? 00:33:29 - THERMAL GRIZZLY: Material Costs, Hormuz, and Oil 00:35:39 - THERMAL GRIZZLY: Will anyone go bankrupt? 00:37:08 - COOLER MASTER: Screwed by Tariffs, RAM, Sales 00:43:35 - COOLER MASTER: US Companies Getting Killed by Overseas 00:46:02 - COOLER MASTER: Losing Money on All Sides 00:52:22 - COOLER MASTER: No More Ownership 00:57:31 - COOLER MASTER: Combined Industry Revenue Numbers 01:02:10 - COOLER MASTER: OIL PRICES, FREIGHT, Tariff Refunds 01:07:13 - COOLER MASTER: Some Foreign Brands Doing Well 01:11:25 - GSKILL: Even Memory Module Makers Are Hurting 01:19:54 - GSKILL: Contract vs Spot Prices 01:24:37 - GSKILL: Competition from AI Companies 01:26:39 - GSKILL: CXMT 01:27:12 - GSKILL: Is the worst behind us? 01:29:15 - ROB TELLER: AI Took Your Job and Subscription Computing 01:39:06 - ROB TELLER: Race to the Bottom 01:43:56 - ROB TELLER: The End of Enthusiast PCs 01:52:28 - ROB TELLER: Who Survives? 01:57:36 - HYTE: Down 40 Percent YTD 02:08:17 - HYTE: In This Economy 02:11:03 - HYTE: No Light at the End of the Tunnel 02:17:13 - HYTE: Products Sacrifices 02:24:21 - HYTE: Will Prices Ever Go Back Down? 02:26:58 - FREIGHT FORWARDER: Tariffs Changes and Refunds 02:31:13 - FREIGHT FORWARDER: Oil Prices and Strait of Hormuz 02:34:41 - FREIGHT FORWARDER: Billion Dollar Companies Doing Well 02:37:27 - IBUYPOWER: Why Are SIs Doing Better Than DIY? 02:42:22 - IBUYPOWER: Contract vs Spot Prices 02:50:29 - IBUYPOWER: Memory Blipped Down Not Representative 02:56:03 - CORSAIR: Origins of Memory Testing 02:57:57 - CORSAIR: DRAM Volatility and Speculation 03:06:02 - CORSAIR: Oil Prices 03:07:48 - BE QUIET: Cost of Living Increases Overshadow Hobby 03:14:00 - BE QUIET: Risks and Product Design Impact 03:15:20 - BE QUIET: The Hidden Cost of a Cheap Product 03:20:52 - BE QUIET: Can you find any positives? 03:22:00 - Conclusion Our policies, processes, and ethics statements on this page: https://gamers.nexus/ethics-statements Steve Burke: Host, Writing, Editing Lead Vitalii Makhnovets: Editing Tim Phetdara: Editing Andrew Coleman: 3D Modeling Tannen Williams: Camera Ben Benson: Writing
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Watching this on my 2010 imac I got in college.
This kind of stuff is why I'm subscribed, and have been for a long time. There's just no outlet that actually has this kind of reach in the pc industry. (especially one that isn't hyper biased) Thanks to y'all at GN for keeping making these investigative pieces!
man the rob teller bit about the end of the golden age really hit me it's so true. fkn depressing, but man I can't deny or really see it as anything but. I feel like it's almost affecting everything games/movies are getting there; cars too the golden age of petrol engines is well over as is the internet. the internet is never going to be more than it is its just going to continue to condense as it continues towards just being a few big corporate websites. I'm just feeling so fucking old and out of place as everything around me slowly turns to the same cookie cutter safe bullshit and I fucking hate it
As a PC shop, i feel sad :( . i hope i still can feed my family with this business
8:47 that mayonnaise jar lmfao
The corpo-speak levels jumped through the roof during the Hyte segment
Wow… the connections gamers nexus’s has is top tier! To hear from a lot of the pc biz was great. Thanks Steve and team
If you can do board repair, i think everyone is gonna need it in the next couple of years
Loving the convo with these GSKILL folks. I've been really interested to hear the story from module makers for a while now, and these guys are really good at explaining things.
Jensen would wear a human skin jacket if there were no animals.
"Get a real hobby peasants, like sailing your fleet of superyachts around the world." -Every Billionaire
I think what I like about Steve the most, is the fact that he CAN get all these companies to sit down and speak person to person feels like something you just dont see other people attempting to try
I feel that at this point, getting your rental broken into and your crap stolen while in SF is part of your entry fee into the city. Thank you for your sacrifice.
That animation yall put together right at the beginning showing the wealth these companies have gained over such a short period of time is just amazing work.... it's depressing as all hell....but was well done 😂😢😢
that sam altman quote will never not make me gag
I don’t want Jensen‘s AI slop box. I want my own damn computer. In my own damn house. Sitting on my own damn desk.
Luigi was right, we do not hate ceos enough.
This business 2 business model is gonna implode eventually if nobody is selling to actual consumers.
I'm tired boss, just collapse already, we're all doomed either way..
How am I going to explain a 3 hour toilet break to my boss 😭