Jony Ive Shows Me The Most Controversial Ferrari Ever (Ferrari Luce)

Ferrari's first all electric car isn't what you think. Feat. Apple legend Jony Ive and Ferrari Chief Designer Flavio Manzoni For more optimistic science and tech stories, subscribe to HUGE*! You’re about to see the first ever all electric Ferrari. A car Ferrari said they’d never make, that will probably be the most controversial car they’ve ever made. Above all, it will definitely be a massive risk – new tech and new design that will impact all of us, whether or not we ever drive a Ferrari. I’m at a secret track in Italy to get a first look before it launches. And talk to the two people most responsible for it: Apple legend Jony Ive who showed me the crazy details inside this car. And Ferrari Chief Designer Flavio Manzoni who told me the real reason they made it, and why it matters – for Ferrari, electric cars, and you and me. Welcome to HUGE* Conversations. This HUGE* Conversation was recorded on April 29, 2026 in Balocco, Italy. Chapters: 00:00 What is the Ferrari Luce? 1:28 What does the first electric Ferrari look like? 3:28 Why did Ferrari say "never" to electric cars? 5:30 Will all cars be electric by 2035? 7:52 Why is this car already controversial? 10:20 What did Jony Ive learn from 20 years of the iPhone? 12:09 Why does this car matter if I won’t buy a Ferrari? 14:11 How much does the Ferrari Luce cost? 14:40 How fast is the Ferrari Luce? 15:28 What does the inside of the car look like? 17:18 Does the Ferrari Luce have fake engine sound? 18:30 Why did Jony Ive add more buttons and fewer screens? 21:25 What are the secret books Jony Ive wrote Ferrari? 23:18 Does Jony Ive regret the iPhone? 25:56 What would Steve Jobs say? 27:21 Why did Ferrari hire Jony Ive? 28:38 What shocked Flavio Manzoni about the Ferrari Luce? 30:38 Why make such a big car? 31:50 How do you make an electric Ferrari feel alive? 33:12 Is this the future of Ferrari? 35:56 What’s next for Ferrari? 38:11 How did they build the Ferrari Luce? 40:00 What would Enzo Ferrari say? 41:55 What do the world’s most famous designers want their legacy to be? You can find me on Instagram here: https://www.instagram.com/cleoabram On TikTok here: https://www.tiktok.com/@cleoabram Or on Twitter here: https://twitter.com/cleoabram Bio: Cleo Abram is an Emmy-nominated independent video journalist. On her show, HUGE* If True, Cleo explores complex technology topics with rigor and optimism, helping her audience understand the world around them and see positive futures they can help build. Before going independent, Cleo was a video producer for Vox. She wrote and directed the Coding and Diamonds episodes of Vox’s Netflix show, Explained. She produced videos for Vox’s popular YouTube channel, was the host and senior producer of Vox’s first ever daily show, Answered, and was co-host and producer of Vox’s YouTube Originals show, Glad You Asked. Additional reading and watching (Nicole or Justin?) Great multi-decade study on Ferrary by Worldly Partners: https://worldlypartners.com/wp-content/uploads/2026/04/Ferrari.pdf Awesome deep dive into Ferrari history by the Acquired pod: https://www.acquired.fm/episodes/ferrari More on Ferrari economics by the Wall Street Journal: https://www.wsj.com/articles/the-wild-economics-behind-ferraris-domination-of-the-luxury-car-market-8427dff0 Origin story of the Ferrari Luce: https://www.youtube.com/watch?v=1s2WW-99GtI&t=11s Design details of the Ferrari Luce: https://www.youtube.com/watch?v=BhVjIw9cv_4&t=37s How Ferrari built the Luce: https://www.youtube.com/watch?v=c_67jy3OqqQ&t=84s Deep dive into the process behind the Ferrari Luce by Jordon Golson: https://www.prndlcars.com/p/what-they-copied-ferrari-luce-jony-ive More on the interior by Jony Ive with Jordon Golson: https://www.youtube.com/watch?v=6Wv1btxCjVE Vox: https://www.vox.com/authors/cleo-abram IMDb: https://www.imdb.com/name/nm10108242/ Gear I use: Camera: Sony A7SIII Lens: Sony 16–35 mm F2.8 GM Audio: Sennheiser SK AVX and Zoom H4N Pro Music: Musicbed, Tom Fox Follow along for more episodes of HUGE* If True: https://www.youtube.com/cleoabram?sub_confirmation=1 — Hey, welcome to the joke down low! What did the electric car do with all its old batteries? Gave ’em away, free of charge. Find a way to use “charge” in a comment to let me know you’re a real one who made it to the end of the description :)