McDonald's CEO Chris Kempczinski posted a video of himself trying the chain’s new Big Arch burger and it didn’t go well. “I don’t even know how to attack it, there’s so much to it,” he said in the video posted to Instagram while holding the burger in his hands and taking a bite. Viewers criticized Kempczinski's awkwardness while eating the burger, with one writing, “What’s the opposite of genuine and authentic?” “Man’s aura screams kale salad,” a second person wrote on the post, which drew thousands of comments and likes. The Big Arch burger, featuring two quarter-pound patties and multiple toppings, is available for a limited time in the US, priced between $6.89 and $10.19. The 1,020-calorie burger is already a permanent menu item in the UK and Ireland, having shown strong performance in test markets. #ChrisKempczinski #McDonalds #BigArchBurger #McDonaldsCEO #FastFoodNews #BurgerReview #ViralVideo #McDonaldsMenu #FoodIndustry #SocialMediaReactions 🍔📱 Full article: https://www.independent.co.uk/life-style/mcdonalds-big-arch-burger-taste-test-video-b2931085.html Watch more on Independent TV: https://tinyurl.com/yc7ukx9n The Independent is the world’s most free-thinking newsbrand, providing global news, commentary and analysis for the independently-minded. Subscribe: https://bit.ly/Subscribe-to-Independent Find us on social: TikTok / https://www.tiktok.com/@independent Instagram / https://www.instagram.com/the.independent/ X (Twitter) / https://twitter.com/Independent Facebook / https://www.facebook.com/TheIndependentOnline Download the iOS & Android app: https://tinyurl.com/2s3ts5dh Sign up to our newsletters: https://tinyurl.com/2bmw565x Help to support truly independent journalism. Every dollar you contribute will directly fund additional special reports and investigations from a free-thinking, award-winning newsroom you can trust: https://www.independent.co.uk/donations
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It's like an alien from another planet was pretending to be a human who likes hamburgers but really wants to drink baby blood.
Him taking a bite took longer than me finally finding this video.
HAHAHAHHAHAHH THE CEO IS SO FUNNY A BIG BITE HAHAHHAHAHAHAH
the zuckerberg of food reminds me of when mark tried to drink water that one time 😂😂
Looks like a synthetic in those Alien movies.😧
This has the same energy as a child being told by his mother that he can’t leave the table until he eats his greens, so he takes a bite just to appease her, then secretly spits it out and tosses it away when she’s not looking.
He looks like he's thinking ' this is gonna give me the sh1ts'
“I love this product this is so good” I guarantee this was used in a vacuum cleaner commercial
You can tell this guy has a personal chef that serves him gourmet meals for breakfast lunch and diner and he’s eating peasant food
It's disturbing how fake his behaviour feels. Like he's trying to be a "normal human" but he calls his food a product, calls his food being fed to people a test. He's literally the stereotypical CEO villain in movies.
"big bite"
type of dude that has never done his own laundry, never paid a bill in person with cash, never sat in traffic at 5am, never had to leave work early to pick his kids up, he aint one of us.
Remember the episode of The Simpsons when Monty Burns was served the three-eyed fish?
OK, this dude is either an alien or lizard people..💯💯🤣😂 Or that ain't cow meat in that damn burger!!! #facts
Hahahahahahahaha and that’s McDonald’s ceo 😂 he didn’t even swallow 😂😂😂 nomore McDonald’s for me
“Eat this for my lunch, JUST SO YOU KNOW” LOL
meanwhile his team of chefs is cooking his actual lunch in the other room.
"it's distinctively McDonald's" he says while physically recoiling
"How do you do fellow humans" ahh video
Thanks Chris, i ain't NEVER eating mcdonald's AGAIN