The Psychology of McDonalds Most Viral Ad

McDonalds CEO Chris Kempczinski has recently been the focus of a viral social media sensation; particularly his promotion of the new Big Arch special. So I dissect the highest leverage, signal only reasons I believe this social media frenzy actually kicked off. Because in the era of social media, sometimes the most delicate of details are what matters, and this is one of those cases. I go over concepts like the purple cow from Seth Godin. Consumer and viewer psychology and how that relates to social media and how brands should position their content. Along with many other social media nuances. I look forward to bringing more of the highest value, needle moving information for content creators, founders, marketers and everyone a-like. hope you enjoyed my first Salty Signal video!