VIRAL MARKETING PART 1 - KITKAT

KitKat installed the world’s slowest vending machine in Hyderabad’s busiest commercial hub. To get one KitKat, people had to wait 3 minutes while the chocolate travelled through toy trains, Ferris wheels, and mini Indian trucks before reaching their hands. People started recording videos, sharing them online, and KitKat got massive free promotion through social media virality. The campaign delivered one simple message perfectly: “Slow down in this fast-moving world.” **Have a Break. Have a KitKat.** #KitKat #Marketing #BrandStrategy #Advertising #ViralMarketing #Business #CaseStudy #MarketingCampaign #Branding #SocialMediaMarketing