Why Viral Marketing Does Not Always Create Customers | Alyssa Lundy

A viral video can get attention. But does it create clients? In this trailer from Remote First Innovators, Alyssa Lundy explains why views, followers, and viral moments are not always the best measure of marketing success. Host Jake Gump and Alyssa discuss the difference between getting attention and getting customers, especially in B2B marketing. Alyssa breaks down why quality leads matter more than broad visibility and why the right audience is often more valuable than a large audience. This clip also touches on lessons from Apple, trust-based selling, and why marketing should be measured by real business outcomes. Watch the full episode to learn how Alyssa builds marketing systems that support remote teams, local markets, and long-term growth. #RemoteWork #B2BMarketing #MarketingStrategy #BrandStrategy #RemoteTeams #LeadGeneration