Session 7 - Unit Economics Explained (CAC, LTV, Churn & MRR Made Simple)

A startup spends ₹500 to acquire a customer who pays ₹200/month and leaves in 2 months. Is this a good business? Most founders don’t know the answer — and that’s why they run out of money. In this session, we break down Unit Economics — the most important concept in startup finance. You’ll learn how to evaluate whether your business actually makes money per customer. What you’ll learn: * What is CAC (Customer Acquisition Cost) * What is LTV (Lifetime Value) * LTV:CAC ratio and why 3x matters * Churn and how it destroys your business * MRR, ARR and Net Revenue Retention * How to calculate unit economics step by step This is Session 7 of The Startup Money Playbook. Watch previous sessions: Session 1: https://youtu.be/ME_8LPdWTlI Session 2: https://youtu.be/hYTLhGegmV8 Session 3: https://youtu.be/eK-bWgROZD4 Session 4: https://youtu.be/1ffN2UCs7cM Session 5: https://youtu.be/WTOXnhLyb3g Session 6: https://youtu.be/4_DJMXFqCpQ Next session: Time Value of Money & Compound Growth. Subscribe if you want to build financially strong startups. #uniteconomics #startupfinance #entrepreneurship