Self Reflect Before You Self Check

Created in partnership with UFCW Canada, this campaign explored the growing normalization of alcohol self-checkout and the broader public-health questions surrounding convenience, responsibility, and retail environments. Grounded in research and behavior-change strategy, the campaign used humour to encourage more intentional decision-making around using self checkout while opening up a wider conversation about replacing workers with technology for corporate saving. The campaign was recognized at the 16th Annual Shorty Awards as an Audience Honor in the Public Service Announcement category. Produced by UpHouse, a North American creative agency specializing in documentary storytelling, public awareness campaigns, social impact strategy, and digital content production. https://shortyawards.com/16th/self-reflect-before-you-self-check #UpHouse #UFCWCanada #PublicAwarenessCampaign #SocialImpact #StrategicCommunications #DocumentaryStorytelling #BehaviorChange