How AI Is Changing the Medical Science Liaison Role | AI in Medical Affairs Explained

Artificial intelligence is increasingly being discussed as a transformative force across healthcare and the pharmaceutical industry but how is AI actually being used by Medical Science Liaisons (MSLs)? In this Cureus Video Abstract, Dr. Samuel Dyer presents findings from a global cross-sectional survey evaluating the perceptions, utilization, and future impact of artificial intelligence among medical affairs professionals. The study explores: • Current AI adoption among MSLs • How AI is being used in scientific exchange and KOL preparation • Perceived benefits and challenges of AI integration • Organizational governance and policy gaps • The future role of AI in medical affairs The survey included 367 participants across 48 countries representing medical science liaisons, medical affairs leaders, and healthcare professionals from pharmaceutical and biotechnology organizations worldwide. This video is part of the Cureus Video Abstract Series highlighting emerging research insights from researchers around the world. Article: Perceptions, Utilization, and Impact of Artificial Intelligence on Medical Science Liaisons: A Global Cross-Sectional Survey of Medical Affairs Professionals https://www.cureus.com/articles/479107-perceptions-utilization-and-impact-of-artificial-intelligence-on-medical-science-liaisons-a-global-cross-sectional-survey-of-medical-affairs-professionals?utm_source=youtube&utm_medium=social&utm_campaign=videoabstract/ #ArtificialIntelligence #MedicalAffairs #MedicalScienceLiaison #AIinHealthcare #cureus Discover the latest peer-reviewed medical research from Cureus Journal of Medical Science, an open-access platform making cutting-edge healthcare knowledge accessible to everyone. Explore Cureus: https://www.cureus.com/?utm_source=youtube&utm_medium=organic_social!/ Submit your research: https://www.cureus.com/users/sign_in?utm_source=youtube&utm_medium=organic_social!/ You can learn about publishing here: https://www.cureus.com/about_publishing and review our author guide here: https://www.cureus.com/author_guide#!/overview/introduction Subscribe for more medical breakthroughs, case reports, and healthcare insights.