The ideal measuring device for us didn't exist, so we designed a new one.

Ok, this seemed kinda overkill, but the more I watched the more I realized I think I need this

I love how you guys think and approach design...

One of your best designs by far. Actually useful and looks good

People always criticize them for reinventing the wheel but this time I have to admit I want one very badly! Nice design!

Before people come here arguing about the prices, this is just my opinion on it. I don’t think Craighill’s products are overpriced for the level of design they offer. There are brands like Gucci selling items at much higher prices that, in my opinion, don’t even come close to the thought and craftsmanship this company puts into its work. Like any luxury or premium brand, these products obviously aren’t everyday purchases for everyone, and that’s understandable. But personally, I think they’re beautifully made, and the attention to detail is exceptional. I do understand the criticism about “creating solutions for problems that don’t exist,” but I think the whole point of this company, and their videos, is to showcase the design process and the amount of thought behind every object they create. As Steve Jobs once said: “Design is not just what it looks like and feels like. Design is how it works.”

Do I need this? No. But do I need this? Yes.

Why not implement a vernier scale as well? It will allow more precision when you need it, but is easy enough to ignore when you don’t.

I love seeing these videos on your design process. It made me think about all the tools I use every day on my desk and how they got to the point of being a necessity in every day life. Instead of being this static thing that was always there. It's cool to see how these things get designed knowing that one day some of these will be on every desk while others will fade into obscurity like the paper weight.

This is great! But a vernier scale on the rule was a no-brainer! Nice work.

Very good looking and nice to have the straight ruler, but now you cannot measure inner dimensions or depth

The first product you guys made that’s actually useful. I’d love one

You scratch such a satisfying brain itch 😢 thank you for existing, if you guys created a video game my head would explode such attention to detail, so creative and inspiring

The ruler is only HALF of the sweet design. They deliberately left out the custom tray that wraps neatly around the edges of the laptop and stores the ruler flush, thus making it a wrist rest as well!

I think the only other thing you could possibly add to this would be some kind of verneer scale, but that's just because I'm a sucker for precision

Nice

This is definitely the coolest thing I've seen you guys design

Best invention I've seen on this channel. The conversion added benefit is sweet

Ok usually it's some bullshit that's already been done or something nobody asked for but this one is actually good and you've legitimately sold me on it

I love how innovated you all are, keep it going!

I’ve been critical in the past, but THIS I like a lot