ULTA WORLD WAS PROBLEMATIC?? | GIFTING WAS INSANE!

I can’t lie, this sounds like a dream. My family is mostly women so put me in here and I’ve got gifts for Christmas, birthdays, graduations, anniversaries, Mother’s Day so on and so forth

Honestly I’m relieved and impressed that Ulta gave the attendees their money’s worth. There’s so many scams these days - this is somehow a breath of fresh air lol

I think people are critical not necessarily bc they think it’s a waste of money, but more that it’s a display of excess at a difficult time

I just wanted to say this here - I was homeless and living in a shelter for 18 months. We sometimes had generous donations of makeup products and nice toiletries. When you have absolutely nothing and feel so low, getting a nice makeup item or two can really make a difference. I know that the homeless community needs lots of more important things, but I'm telling you that it made a difference for us in the shelter. Most of the women there had jobs or were looking for a job, so it was important to be well-groomed and dressed, just like it would be for anyone else. If you find you have a makeup product or toiletry item you're not going to use, please consider donating it to a shelter.

I had the privilege to work at the Ulta world event.. it was truly insane. I was able to go home with at least 1-2 bags worth of stuff to take home, but compared to the “customers” or people who paid to go in, they had like 5-10 bags/luggages full. Overall a fun experience, but certainly felt wasteful or shameful. I gave away majority of the stuff; anyone working in beauty can imagine or relate having drawers and drawers or closets full of products. It’s overwhelming.

Theres no way they ever had intentions of having the average public having access to those tickets with all that being given away. That was 100% meant for influencers to potentially advertise those products.

this could’ve been absolutely lovely if more actual consumers got to experience it! in Finland we have the ”i love me” expo and it is huge every single year with everything related to beauty!

ulta world looks crazy but i would be lying if i said i wouldn't be excited to go, getting all of those products and just being surrounded by skincare and makeup lovers sounds like a once in a lifetime experience

A coworker had a bunch of free samples like this and she gave some to family, made bags for the teens in the neighborhood and brought the rest to work. She put the tote of stuff in the female bathroom and everyone who wanted some got some. Spread the wealth.

Ngl growing up poor it sounds like a dream but as a poor wildlife biology student, I would much rather all that money in marketing go to ulta employees to assure they make a livable wage and have benefits.

Ulta employees barely get gratis but influencers can get all that.

I know that it’s very overconsumption… but honesty I would really love to go. I think you make a great point that much of this will be given away to friends and family, so I don’t think it’s entirely wasteful!

Its a huge tax write off for these companies.

I would go just to obtain items to make self-care bags for our local women's shelters. I worked with this population for years and these kinds of gifts can make such a difference in a person's day!

My problem is more of a brand/influencer privilege issue than anything else. I am so tired of seeing brands gift influencers with all expense paid vacations, free products, cold hard cash, etc all while the average, every day consumer (the non-influencers) foot the bill. And while these brands are passing the cost of this onto their consumers by steadily jacking up their prices, they are also treating their legitimate customers (you know, the ones who are actually PAYING for the products) like crap. I was so disappointed in Ulta for how they handled this event that it instantly killed any enthusiasm I might have had for it. And as it turns out, that might be for the best, since it seems like Ulta Beauty World was really just for influencers anyway. 🙄

I love free stuff but like I saw some ppl have 8 of the same items like take 1

The overconsumption of it all is insane ❤

What I notice, more than anything, is that older women and their needs are not really addressed. It looked like all young or young-ish women there. Where are the 60's and older? We need help too.

As someone whose ADHD gives them a bit of a shopping addiction, I'm not gonna lie, I was salivating 🤣

I'm so used to seeing festivals & expos that are stingy and disappointing, it's weird seeing one that's massively generous. I'm shocked by that person doing one run to the car, unpacking everything, taking the trolley back in to refill AND getting the suitcase swag bag. So... 37lb of product in the swag bag, probably x 3 in total - so about FIFTY KILOS of product?! Too much.