Build4People Awareness Campaign Teaser Clip “Cambodia’s Green Pioneers”

The rationale behind the Build4People Awareness Campaign teaser clip 2024 is Cambodia’s vivid economic development of recent years. This has led to increasing incomes of most of its urban population which shows in highly dynamic construction activities, e.g. among manifold borey-developments, rising individual car ownership, and the surge of shopping malls, just to name a few. However, the backside of welfare is an expanding ecological footprint, increasing environmental degradation, e.g. showing in a continuous loss of green spaces and water bodies, rising air pollution, abundant traffic jams, tremendous waste issues, growing social stratification, as well as in excessive consumerism of parts of the urban population. Against this backdrop, Build4People considers it of special interest to heighten the awareness for these problems among the people. This way, Cambodians can be sensitized towards acting in a more sustainable way. In addition, there are some pioneers of pro-environmental behaviour in Cambodia, already, today. By providing visibility and public acknowledgement to these pioneers, they can function as role models, inspiring the urban population to act in a more environmentally friendly way. In this context, the B4P project has planned two interconnected milestones, the “Build4People Awareness Campaign” and the “Build4People Exhibition” with the title “Cambodia’s Green Pioneers”. Both envisaged activities are considered as important participatory interventions to contribute to a change of mindset of Cambodia’s urban population, to enhance their self-efficacy, and to lead to more urban sustainability based on more environmentally friendly behaviour. The Build4People Exhibition due to publication in November 2024, for example, intends to increase the public visibility of a diverse set of sustainability pioneers (24-30 people) aiming to inspire the urban population to replicate their sustainable lifestyles. As a basis for both interventions serves the process of community based social marketing, a sound scientific approach when it comes to foster sustainable behavior. The Build4People Awareness Campaign teaser clip 2024 is meant as the kick-off of manifold activities in this context, starting with the process of identifying and subsequently interviewing pioneers of pro-environmental behaviour and sustainable entrepreneurs in Cambodia. #Build4People #BMBF_SUREregions Visit our website: https://build4people.org Follow us on social media: https://www.linkedin.com/company/28821011/admin/ https://www.facebook.com/buildingsforpeople/