Hubbub - 2024 Global Good Award winners for Behaviour Change Campaign

Cats or Dogs? Barbie or Oppenheimer? Liam or Noel? These might not sound like environmental questions, but it turns out they can have a real environmental impact if you stick them on a voting bin. Our #PickYourSide campaign was a collaboration with KFC, Manchester City Council, Southampton City Council, Instrument Industries and Ellipsis Earth, testing whether new, solar-powered voting bins could tackle litter and get people talking rubbish. Through an 8-week campaign in Manchester and Southampton last summer, we saw how a creative approach to litter could cut through the noise and change behaviours around a usually mundane topic. We made waste management cool (well, almost…). After our bins went viral online, nationally representative polling in October 2023 showed 15% of people in the UK alone (10 million people!) had seen them, but they weren’t just a gimmick – they were 2.5x more effective at reducing litter than normal bins according to independent surveying by Ellipsis Earth. So, now what? We’re refining the design and looking to spark more debates on streets near you as we look to scale up, big.