Try Wispr Flow free (3 months with code MG3): https://wisprflow.ai/mg3 Siri promised voice would change everything. Wispr Flow actually delivered. Speak naturally in any app and get clean, professional text. No filler words, no editing needed. Millions of people use it, including teams at Rivian and Groupon. Works on Mac, Windows, iPhone, and Android. What happened to Siri? This business breakdown explains how Apple introduced one of the earliest major AI assistants, let it become a joke, and still may end up winning the bigger AI game by following the same long-term playbook it has used for decades. Get the 2-minute cheat sheet for this video → https://girdley.com/youtube 👇 SUBSCRIBE for more business breakdowns https://www.youtube.com/@Michael-Girdley?sub_confirmation=1 ------------------------------------------------------------------ ► Get my weekly letter to business owners: essential insights to run, grow, and stay ahead in your business → https://links.girdley.com/newsletter-yt ► For sponsorships or inquiries please reach out to: [email protected] ► Do you have a hat I should wear in a video? Send it to us: [email protected] ► Free events on all things small business: https://links.girdley.com/lectures-yt ► Deep dives on businesses for sale: https://www.youtube.com/@AcquisitionsAnonymousPodcast ► Follow me on Twitter/X: https://x.com/girdley ------------------------------------------------------------------ This Siri documentary starts with one of the biggest product promises in modern tech. Apple presented Siri as the future of computing, a voice assistant that would learn, act, and help users navigate their digital lives. But over time, Siri became a punchline. Instead of becoming the intelligent layer across Apple’s ecosystem, it turned into a symbol of how badly a category leader can lag when the execution never matches the original vision. The surprising part of the story is that Siri failing did not necessarily mean Apple was losing. The transcript shows a company that has repeatedly waited for other firms to spend the money, absorb the mistakes, and define the frontier before entering with a more polished, better integrated version. That playbook worked with the iPod, iPhone, iPad, Apple Watch, AirPods, and other product categories, and the argument here is that Apple may be applying the same logic to AI. If you have wondered what happened to Siri, why Siri got so bad, or why Apple seems behind in AI despite introducing voice assistants so early, the answer may be less about incompetence and more about strategy. Apple let others race ahead in the cloud, spend billions on models and infrastructure, and fight for headlines, while it focused on building its own chips, strengthening the ecosystem, and positioning on-device privacy as a long-term advantage. The business lesson is that being first is not always the same thing as winning. Siri may have failed as a product, but Apple’s broader strategy may still work if the future of AI shifts toward devices, privacy, and tightly integrated ecosystems. This is a case study in product embarrassment on the surface, but strategic patience underneath.
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Kinda crazy how I like these video formats: its like a friend, walking with you, telling you a great story.
I wish there was a way for Siri to check how many times I said "Fuck you Siri!"
I swear over the last 5 years, Siri has become exponentially stupider.
On my iPhone, Siri is a PRO at saying “I’m sorry” before telling me why it can’t help me with my request.
the more I watch, the more this feels like an apple ad
Siri is god awful. Even worse than Alexa and Alexa is as helpful as Helen Keller in laser tag.
I've never liked any of the bots (Siri, Google Assistant, Gemini, etc.). The first thing I do after I get a new device set up is disable the bot; even then, they push "reminders" to re-enable it to the point of being annoyingly intrusive.
Starting to get a little heavy on the interstitial ads, promos, subscribe stuff. Keep it quick, tasteful and on point— it’s why we’re here.
For whatever company ends up being the lead dog of AI, Apple will be the main distributor.
My husband's company phone is an I-phone. He is constantly complaining about it and dislikes it immensely. I have an Android (Samsung) and love it!
00:00 Jobs died on October 5th, 2011. That Apple developer's conference keynote was on June 6th. His last public appearance was at the Cupertino city council meeting about Apple's new HQ on June 7th, one day after his keynote. He died nearly four months after that keynote.
I happily left the Apple ecosystem, but can appreciate it is good, just not for me and many others.
Try Wispr Flow free (3 months with code MG3): /mg3 Siri promised voice would change everything. Wispr Flow actually delivered. Speak naturally in any app and get clean, professional text. No filler words, no editing needed. Millions of people use it, including teams at Rivian and Groupon. Works on Mac, Windows, iPhone, and Android.
"Think Different" used their slogan. The ads were out of 1984 depicting other users were sheep. How the times have changed.
I love apple laptops but i cant do their phones. Android for life.
I'm not thrilled with my Alexa these days either.
I had cancer, removed half my tongue and rebuilt with a muscle from my wrist. Most people have difficulty understanding what i am saying. Siri understands me perfectly. Sorry if I disagree with the premise of your video. I use Siri every day with CarPlay and not once has she not understood me.
Not sure the thesis of this really tracks because it conflates Siri with LLMs, and they aren't the same. He repeatedly calls Siri AI in this video, but that's just a recency bias to label any software/algorithm as AI indiscriminately.
I listen to every episode while at work
It's no joke. I have an M4 Max/64GB Mac Studio. It looks like a casserole dish on my desk as one of my monitors sits on top of it, but it's by far, the fastest computer I've ever used, which is baffling considering it's a fraction of the price of the fastest thing just a couple years ago. Multi-gig Photoshop files are handled instantly. Sometimes I finish something and still say, "Wow, I can't believe it's done already..." No wonder they're sold out everywhere lately.