In this episode of Behind the Ad, Caroline Giepert and Corinne Stephens from LCMC Health join Host Olivia F. Scott to discuss the power of health literacy, community connection, and strategic communication in New Orleans. They share how LCMC Health creates campaigns that are culturally relevant, easy to understand, and designed to meet people where they are — from Mardi Gras activations and local media partnerships to the value of public health education on society. #LCMCHealth #HealthLiteracy #PublicRelations #neworleans #CommunityOutreach #Wellness #Health This conversation explores: 1. Why health literacy matters 2. How to simplify complex medical information 3. Building campaigns that feel relatable and medically credible 4. The role of local partnerships, community presence, and storytelling 5. How LCMC Health uses communication to encourage proactive, preventative care Chapters: 00:00 Intro and welcome 01:14 What health literacy means 02:24 Why education and prevention matter 04:27 Meeting people through local media and activations 06:14 Balancing creativity, culture, and health education 08:25 Simplifying medical language for everyday understanding 10:54 Behind-the-scenes campaign planning 13:17 Wake Up NOLA and Wellness Wednesday 15:21 Measuring success 17:34 Storytelling, innovation, and patient voices 19:32 Donate Life Month and organ donation awareness 21:52 Skills for students entering communications 24:19 What makes LCMC Health stand out Subscribe for more conversations with leaders shaping marketing, media, wellness, and culture
ADVERTISEMENT
