Political campaigns aren’t trying to interrupt your feed anymore—they’re trying to become your feed.

Political campaigns are entering a new era—and social media creators are at the center of it. In this clip, Sonia Baschez breaks down how Spencer Pratt’s mayoral campaign is using paid clipping campaigns and AI-generated supporter content to spread messaging online. Instead of traditional political ads, creators are incentivized to make viral content that feels native to users’ feeds. The shift: Political messaging now moves through creators Viral incentives change how campaigns spread AI-generated content lowers the barrier to campaign production