Ferrari just unveiled the Luce, its first fully electric supercar. But before the official design video dropped, the car was already being tested on a remote track in Italy — wrapped in full camouflage. Getting access to a pre-production prototype meant dealing with Ferrari’s extreme security. NDAs with six-figure penalties, confiscated phones, and cameras taped over before anyone could even see the car. The process felt more like an Apple product launch than a traditional car event. The Luce represents a major shift for Ferrari. An all-electric powertrain, a new design language, and a level of secrecy usually reserved for Silicon Valley. The official footage is now out, but the story behind how tightly Ferrari controls a launch is just as wild as the car itself. This is what happens when one of the most iconic car brands goes electric — and tries to keep it hidden until the last second. #FerrariLuce #ElectricFerrari #EV #Supercar #Tech #Ferrari #CarTechnology #AutoTech #NDA #ElectricCars #Prototype #CarIndustry #FutureOfCars #EVSupercar #FerrariEV #CarSecrecy #AutomotiveTech
ADVERTISEMENT
Did Ferrari arrive too late to the EV party or right on time?
That's cool when you like it makes a cat face