Why Ferrari Almost Never Allowed Pink Cars

Ferrari has always been extremely protective of its brand image so much so that the company never officially embraced pink as a standard Ferrari color. Founder Enzo Ferrari believed certain colors could damage the brand’s identity and exclusivity, and reports suggest even wealthy buyers faced rejected requests for pink Ferraris. Over the years, some owners still got pink Ferraris through third-party wraps and custom paint shops after buying the cars. Ironically, Ferrari recently faced another debate after the launch of its new model, with many fans online saying it “doesn’t even look like a Ferrari.” Sources: • Ferrari Tailor Made Program • Reuters • Top Gear • Motor1 #Ferrari #Supercars #LuxuryCars #CarHistory #EnzoFerrari AutomotiveHistory SportsCars HiddenHistory Beyond5000