Beyond Buzzwords: Communicate Your Sustainability Accomplishments w/ Helen Neal @HNCommunications

Every company commits itself to various campaigns dedicated to sustainability, to give back to the community and help build a better world. Despite their noble efforts to make a real difference, these net-zero stories go unnoticed by the public. Helen Neal, founder of HN Communications, is using AI to give sustainability conversations their much-needed boost. Joining Corinna Bellizzi, she shares her work in closing the aspiration trust gap by helping companies highlight what they truly stand for in the most confident and creative way. Helen also breaks down how they effectively use AI while keeping their carbon footprint at an absolute minimum, what it takes for people to get their sustainable communication right, and why becoming a B-Corporation is something worth considering. About Guest: Helen Neal is the founder of HN Communications, a certified B Corp sustainability communications consultancy. She launched the agency to help businesses become a genuine force for good through clear, credible communication. With over a decade of experience at Nissan, Virgin Atlantic, and the UK Parliament, Helen specializes in bridging the gap between corporate ambition and public trust. Her clients include Bosch, Heineken, Aston Martin, and The Climate Group, working across stakeholder engagement, executive positioning, and net-zero storytelling. In 2024, she began building Zena, an AI governance platform helping sustainability teams navigate regulatory risk and avoid greenwashing. Guest LinkedIn: https://www.linkedin.com/in/helen-neal-02261129/ Guest Website: https://www.hncomms.co.uk/ Guest Social: https://www.instagram.com/helen_hncomms/ https://www.youtube.com/@HNCommunications BUILD A GREENER FUTURE with CARE MORE BE BETTER Together, we planted 36,044 trees in 2025 through our partnership with ForestPlanet (https://forestplanet.org/). We screamed past our goal of planting 20,000 trees thanks to subscribers like you! NEW CAUSE PARTNER FOR 2025-2026 SELECTED! If you value open dialogue, sustainability, and social equity, I invite you to support our new cause partner — Prescott College (https://prescott.edu/). To learn more about this effort and to support the show, visit: https://caremorebebetter.com/support/ Follow us on social media: YouTube: https://www.youtube.com/c/caremorebebetter TikTok: https://www.tiktok.com/@caremorebebetter Instagram: https://www.instagram.com/caremorebebetter Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better