Locked out of Life | CPAM & PILC Public Awareness Campaign (UpHouse)

In this public awareness campaign created by UpHouse for the Cerebral Palsy Association of Manitoba and the Public Interest Law Centre, Tyson Sylvester places himself inside a jail cell in downtown Winnipeg to show how gaps in disability support can leave adults living with disabilities isolated, restricted and without meaningful independence. Filmed in real time, Locked out of Life captures the reactions of passing strangers as they stop and listen. Through headphones placed outside the cell, people hear Tyson describe the realities many adults with disabilities face after aging out of youth services. As the day unfolds, the installation becomes a public conversation. People approach Tyson directly, speak with him, and visibly struggle with the emotional weight of what they’re hearing. The campaign was designed to confront audiences with the human impact of inaccessible systems and the emotional toll of isolation, lack of support and systemic barriers to care. Locked out of Life earned a Bronze AToMiC Award as well as a Gold Telly Award in the Social Video in the Public Service & Activism category. Produced by UpHouse, a North American creative agency specializing in content production, documentary storytelling, advocacy marketing, social campaigns, influencer partnerships, public awareness campaigns and strategic communications. UpHouse partners with nonprofits, destinations, public-sector organizations, associations and brands to create meaningful campaigns through video, storytelling and digital experiences. https://uphouseinc.com Learn more about the organizations behind this campaign: https://www.cerebralpalsy.mb.ca https://www.pilc.mb.ca #UpHouse #PublicAwarenessCampaign #DisabilityAdvocacy #Accessibility #DocumentaryStorytelling #SocialImpact #Winnipeg #Manitoba