K-State AD Gene Taylor on Why the Big 12 is Leading College Sports' New Era

We sit down with Kansas State Director of Athletics, Gene Taylor, fresh out of the Big 12 spring meetings in Frisco, Texas, to break down the rapidly shifting landscape of college sports. In this exclusive interview, Taylor reveals why the Big 12 became the very first Power Four conference to sign the landmark College Sports Commission participation agreement and addresses why other conferences are lagging behind due to campus lawyers. He also pulls no punches on the current state of NIL, explaining why some schools are currently "writing checks they can't cash" when trying to navigate the new revenue-sharing model. 👉 Subscribe to the channel for more exclusive interviews, sports breakdowns, and podcast episodes! #KState #Big12 #CollegeFootball #NIL #GeneTaylor #EMAW #CFB Playoff