Special Xero offer: Get 90% off for 6 months using this link. Terms & Conditions apply. https://referrals.xero.com/LogicallyAnswered_TheFakeVPN Adobe spent years dominating video editing. Premiere Pro, After Effects, monthly subscriptions, rising prices, and cancellation fees became the norm. For a long time, there wasn't much competition. Then came DaVinci Resolve. What started as a niche Hollywood color grading tool slowly transformed into one of the biggest threats Adobe has ever faced. Backed by Blackmagic Design, Resolve took a completely different approach: a powerful free version, a one time purchase option, and a focus on giving creators ownership instead of locking them into subscriptions. In this video, we break down how DaVinci Resolve went from a $200,000 Hollywood system to a tool used by millions of creators around the world. From its roots in blockbuster filmmaking to Blackmagic's bold pricing strategy, this is the story of how one company challenged the software industry's obsession with recurring subscriptions. We also explore Grant Petty's philosophy of "democratizing creativity," why Resolve's free version became such a powerful weapon against Adobe, and how Blackmagic turned software into a gateway for a much larger ecosystem of cameras, editing hardware, and professional tools. As Adobe faces growing criticism over pricing, AI controversies, cancellation fees, and customer frustration, DaVinci Resolve continues gaining ground. The question is no longer whether Resolve is a serious competitor. The question is how much of Adobe's market it can take. This is the story of how DaVinci Resolve beat Adobe at its own game. Timestamps: 0:00 - Davinci Resolve 0:41 - The Challenger 4:12 - Xero 6:13 - License vs Ownership 11:25 - Democratizing Creativity Sources: https://pastebin.com/VepkWXBA Disclosure: This video is sponsored by Xero. Some of the links in this description may be affiliate links, which means I may earn a small commission at no additional cost to you.
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:31 *"Personal computers were about distributing computing power to individuals. Now it's become a centralization of your data and you're the product—not the product you're actually buying"*
Nice information ❤❤ Adobe in trouble 😭😭
I've been using AE for years now and honestly I don't see myself switching over at this point of time. the public support like specific tutorials, or QOL plugins and the user base isn't expansive enough like AE. but once it gets bigger I'll probably switch over
Thank you
I will admit, I was a privateer with Photoshop. Now I am paying for Photoshop Elements, I really do not need the full version. And as you said, I bought Elements because I learned how to use their earlier Photoshop versions.
Your comment about being punished for being loyal kicked me im the head because I noticed this phenomenon on multiple platforms from different companies and backgrounds. Most profitable companies nowadays abuse their loyal customers which is why I was loyal for Samsung since 2011 all the way till 2024 when I decided I've had enogh.
which i could double like the video, cause i love davinci
Adobe Premiere Pro was all of sudden crashed when working on a crucial project but BMD s product was very much stable but i have not seeing BMD crashing till date
I can happily say that I've done my very first video editing through DaVinci editor and with the help of Chat GPT. For a very starter, DaVinci is the best to climb from 0 to hero in video editing ❤
Man, I feel so vindicated!!!
I bought the studio version for video editing, after trying out the free version. I was sold on the company. Then 21 beta released with the new photo tab and I'm here for it. I forced myself to edit a photoshoot in DR and while there are some things I wish were better, like the noise reduction, I was very happy with the results and I'm going to be using it more and more. I bought DXO Pureraw 6 for batch noise reduction, that I can run my photos through before doing my actual editing in DR, and I think I am finally where I can cancel my Adobe subscription and be happy.
I’ve never been more proud to be an Aussie. Grant is a genuine hero of humanity. I rarely have the need for video editing, don’t have a big income, but bought the full version of DaVinci Resolve just because of his business model ethics.
When I moved from mainstream subscriptìon software to free software I still went on to either donate or buy their paid versions. I am more than happy to support companies that know how to treat their customers.
Also, as a point of history -- Black Magic wasn't a camera company when it bought DaVinci Systems. The Black Magic Design product line was mostly studio oriented -- converters, playback/record devices, etc -- it was kind of like AJA in that regard. Buying DaVinci Systems was part of the getting into cameras strategy. It obviously worked.
1:05 hell yeah Hail Caesar!
12:44 bro you already played the quote earlier in the video
3:50 are these the same people who make the mobile filming app "Black Magic Pro"? I mean I would assume so based off that, and the camera app is just incredibly OP. Like you don't realise these things until you're trying to do video properly, with an external mic you typically end up really out of sync across a long recording period but in Black Magic Pro you can manually set it to be in sync. Elite app, and it's free.
There's an Adobe AD in front of the video. LOL
This guy has learned that it's fine to make money, not trying to make all money and draining their customers dry like others.
You kind of missed the point on the DaVinci rental model. It's not rental or nothing like Adobe, you can use the free version and if you need the professional collaboration tools for a special project you only need to rent them for that project and then go back to the free single user version. It's very flexible and is good for people who go back and forth between high end pro and prosumer uses.